Why is Accessibility Important to Your Business?

Learn how to tap in to a $25 billion dollar market. Why is accessibility important..or even necessary to your business?

Advertisements

 

Image of stop gap ramps in front of stores

The image above is from a great organization in Toronto called StopGap Foundation. They partner with communities and stores to promote accessibility while making their own stores more accessible.

I encourage you to understand accessibility as Universal Design which “refers to broad-spectrum ideas meant to produce buildings, products and environments that are inherently accessible to older people, people without disabilities, and people with disabilities” (Wikipedia). Keep in mind that Universal Design applies to people without disabilities as well. Think about how often you press the automatic door opener button. The elevator that takes you to the 20th floor (thank goodness you don’t have to walk up twenty flights). The moving walkway at Wal Mart that carries your shopping cart to the upper floor. All the signage at the airport that directs you to your gate. These are all examples of accessibility that also helps EVERYONE = Universal Design.

So consider, if you make your own business, site or app more accessible, who knows how many others would take advantage of the assistance. Continue reading “Why is Accessibility Important to Your Business?”

What Are Your Social Media Goals?

Creating goals for your own social media presence allows you to enhance the richness of your content, gain followers and learn from others. Especially if you’re new to twitter, check this post out 🙂

Image of the island Naxos in Greece, shoreline of several white buildings lit up by the sea

The picture above is of the island Naxos, Greece. This is a place I really want to visit in the future and so it is a goal of mine.

I have many goals. Short term. Long term. Financial ones. Some personal. I like making goals in to an actual sentence. For example, “By the time I’m 30 years old I would like to have visited Italy and Greece”. I’ve set a timeline and place. It’s concrete. Now I can work on how to achieve that goal.

I’ve just entered the world of Social Media and Digital Marketing on a more professional level. I want to generate a solid following on my blog and my twitter account. Why? So I can learn from people, read their content, share my content, have my content critiqued, generate leads to jobs and help others get jobs. I’ve established a goal of 3000 followers after a year so I need a strategy. But I’m kind of a n00b at this. Here is what I’ve gathered so far.. Continue reading “What Are Your Social Media Goals?”