Why Accessible Mobile Apps Are the Secret Ingredients to Generating More Leads

Innovative brands will ask “What can I do that my competitor IS NOT doing?” Here is something they are definitely not doing.


Image of blackboard with texts written on it such as business plan, goal, market

An innovative brand will always think outside the box and ask “What can I do that my competitor IS NOT doing?” In this post I will introduce you to the concept of accessibility and the type of customer you would never think to target in your marketing plan. More importantly, your competitors aren’t aware of these accessible mobile apps, so YOU get to generate and attract the type of leads that they don’t know about.

Accessibility and inclusion is a key component to building that solid foundation that enables EVERYONE to access your product, service or platform. Accessibility isn’t a trend therefore it never goes away and will always be needed. Apps and accessibility go hand in hand since many people are using apps to enhance their mobile experience. These five mobile accessible apps are structured for people with disabilities that have BUYING power. These are people are literally looking for a restaurant to eat, a video to watch or instructions to buying a coffee. That means guaranteed sales which means KA-CHING for your business and a big golden star to your marketing team. And maybe a raise? But then you owe me dinner.

Here are the five mobile accessible apps:

Continue reading “Why Accessible Mobile Apps Are the Secret Ingredients to Generating More Leads”

Five Ways to Increase Website Usability and User Experience

According to Time we have the attention span of about 8 seconds and within those 8 seconds the user determines whether they are able to navigate your website, understand your content and get the information they need.


Image of computer with word accessibility across the screen of the computer

In today’s post I’ll be discussing five key elements that are important to increasing the usability of your site for people of ALL abilities. This leads to optimizing users experience. The first few seconds of entering a website is crucial in determining whether a person will stay or leave. According to this article by Time (2015) we have the attention span of about 8 seconds and within those 8 seconds the user assesses whether they are able to navigate your website, understand your content and get the information they need. This post will explain five elements that will maximize a users experience within those 8 seconds. Continue reading “Five Ways to Increase Website Usability and User Experience”

Creating Accessible E-Books Part 2

Learn more about creating accessible white papers, e-books, PDFs so that your content reaches half a million more Canadians by applying just a few tips.

Image of a button on a keyboard with the universal accessible symbol of person on wheelchair

I want to expand on my previous post about creating accessible PDF documents. You can find my first post here “Is Your E-Book Accessible? A Guide on How to Reach an Extra 3.8 Million Canadians”. In my previous post I talk a little about why accessibility is important, who benefits (not just people with disabilities) and how to make your PDF accessible.

To summarize, making your white papers, e-books means that you enable people (primarily with vision loss) the ability to download and interpret your PDF. According to CNIB approximately 500,000 Canadians live with significant vision loss. When your documents aren’t accessible you leave a potential half a million people out which means you lose. Not to mention the many people that use screen reading software for other reasons. When its a matter of just applying a few components so that you reach half a million or more people then it becomes a necessity.

Continue reading “Creating Accessible E-Books Part 2”

What Are Your Social Media Goals?

Creating goals for your own social media presence allows you to enhance the richness of your content, gain followers and learn from others. Especially if you’re new to twitter, check this post out 🙂

Image of the island Naxos in Greece, shoreline of several white buildings lit up by the sea

The picture above is of the island Naxos, Greece. This is a place I really want to visit in the future and so it is a goal of mine.

I have many goals. Short term. Long term. Financial ones. Some personal. I like making goals in to an actual sentence. For example, “By the time I’m 30 years old I would like to have visited Italy and Greece”. I’ve set a timeline and place. It’s concrete. Now I can work on how to achieve that goal.

I’ve just entered the world of Social Media and Digital Marketing on a more professional level. I want to generate a solid following on my blog and my twitter account. Why? So I can learn from people, read their content, share my content, have my content critiqued, generate leads to jobs and help others get jobs. I’ve established a goal of 3000 followers after a year so I need a strategy. But I’m kind of a n00b at this. Here is what I’ve gathered so far.. Continue reading “What Are Your Social Media Goals?”

First blog post – It Began at UTM

How I got in to Digital Marketing, PR and Communications.


UTM – University of Toronto Mississauga

It began here. Somewhere around that building.

Lets back track a little bit. Lets go back to June 2015. My graduation ceremony at York University. I received a neat little degree, Bachelor of Arts in Psychology, previously worked on campus in our student union Access Centre where students with disabilities can use the space as quiet time, check out our software which included Kurzweil, Dragon and Zoomtext and learn more about academic accommodation. So I walked away with a degree and experience in Accessibility. So I set my goals on working to implement AODA (Accessibility for Ontarians with Disabilities Act) in Ontario.

Unfortunately. After four months of searching and applying I remained unemployed. Believe me. I applied everywhere.

Continue reading “First blog post – It Began at UTM”